News in Poole.
Local SEO in Poole
As a professional in the SEO industry, we highly recommend choosing a local company for your SEO needs in Poole. This decision can offer numerous benefits that will greatly benefit your business.
First and foremost, working with professionals who are based in the same area as your business allows for better communication and collaboration. They have an understanding of the local market and can tailor their strategies to better suit your target audience. This can greatly improve the effectiveness of your SEO efforts and increase the chances of reaching your desired results.
Additionally, working with a local company allows for face-to-face meetings and consultations. This allows you to build a stronger relationship with your SEO team at Simply Digital and have a better understanding of their processes and strategies. It also makes it easier to discuss any concerns or changes you may have, leading to a more efficient and effective SEO campaign.
Another advantage of choosing us for your SEO in Poole is their knowledge of the area. We understand the local trends and preferences, allowing them to target long tail keywords that are specific to your location. This can result in higher rankings for localized searches, which is essential for businesses targeting a specific geographical area.
Moreover, supporting local businesses is always a positive decision. By choosing a local company for your SEO needs, you are not only investing in the growth of your own business but also contributing to the growth of the local economy. This can create a sense of community and foster strong relationships with other businesses in the area.
In conclusion, there are numerous benefits to choosing a local company like Simply Digital for your SEO in Poole. From better communication and collaboration to targeting long tail keywords and supporting the local economy, it is a decision that can greatly benefit your business in the long run. So when considering your options for SEO in Poole, be sure to prioritize working with a reputable and experienced local company. So don't hesitate - make the smart choice and choose Simply Digital today.
Website Marketing from the professionals.
Website marketing in Poole is an essential part of any business in the area. It is a way to promote their product or service and reach new customers, as well as maintain relationships with existing ones. Website design and marketing play a key role in helping businesses stand out from the competition and increase their visibility online.
When it comes to website design, there are many aspects that should be considered. The overall look, feel and functionality of a website will have an impact on potential customers, so it’s important to ensure a polished and professional design. Website designers should create a site that looks aesthetically pleasing while also being user-friendly. The navigation should be intuitive, allowing visitors to find the information they need easily without feeling overwhelmed by choices. Website content should be fresh, relevant and informative. Each page should have its own purpose and serve to further draw customers in through interesting visuals or engaging copy.
Marketing can help businesses get their message out there in creative ways. Utilizing social media platforms like Twitter, Instagram and Facebook allow businesses to connect with more potential customers than ever before; however it’s important to develop strategies to maximize engagement on these sites through effective content curation, post timing, etc. Other marketing techniques include email campaigns, pay-per-click ads or search engine optimization (SEO) tactics such as keyword research or link building - all designed to help businesses reach larger audiences more effectively.
It’s also important for businesses in Poole to establish themselves locally through word of mouth referrals and other offline methods such as community events or local partnerships. Business owners can take advantage of free PR opportunities like writing press releases or creating flyers for local media outlets. They can even participate in trade shows if budget allows for it - always aiming to market their brand as efficiently as possible within the local area which could ultimately lead more customers back online from traditional advertising channels such as newspapers or radio stations back online again via websites associated with those channels directly..
Finally, businesses must measure the results of their website marketing efforts in order to understand what works best for them - enabling them make decisions based on data rather than guesswork when doing any form of digital marketing initiatives going forward; whether that involves SEO activities , PPC campaigns , Social Media Marketing ; any type of performance metrics would still be beneficial towards understanding how successful their efforts were towards gaining new leads & customers over time .
In conclusion Website Design & Website Marketing are two integral parts when looking at increasing your leads & converting sales over time - but ultimately you need both working together harmoniously in order to really start seeing some tangible results regarding both brand awareness & customer acquisition . By taking into account all the different aspects mentioned above , you should become aware of exactly what needs doing when looking towards creating an effective Website / Digital Presence from scratch . Call Simply Digital today for an informal chat on 01202 984002.
8 Best practices for website SEO
SEO is a critical part of any online marketing strategy. If you're looking to improve your website's visibility and attract more visitors, SEO is a must. And if you're in Poole, SEO services are readily available.
There are many SEO companies in Poole, and all of them offer different services and packages. It can be tricky to choose the right one for your business, but it's worth taking the time to do your research. Make sure you find a company that understands your business and your target market, and that has a track record of success. You will find a confident and helpful team at Simply Digital.
SEO is a complex and ever-evolving field, so it's important to work with a company that keeps up with the latest trends and techniques. The best SEO companies will continuously invest in their own education and training, so they can provide their clients with the best possible service. Here is a checklist of what needs to be done throughout your business website.
- SEO is the practice of optimizing a website for Google search with the goal of earning higher web traffic levels and improving the visibility of the site.
- Make sure your site is well-indexed by search engines
- Optimize your images for SEO
- Publish high-quality content regularly
- Add internal links to other pages on your site
- Increase the number of external links to your site
- Use social media to promote your content
- Monitor your website’s SEO performance
Simply Digital Poole is an SEO company that has years of experience helping businesses throughout the Uk achieve better SEO rankings. In addition to our team's technical expertise, we also have an extensive understanding of human psychology and how it applies to online marketing. This allows us to create comprehensive SEO plans that take into account not just what search engines are looking for, but also what potential customers are looking for. If you're looking to increase your website's SEO ranking, contact us today for a free consultation!
Get Seen By Google!
When you have a new business, you want to make sure it’s seen, so it can grow in popularity. Creating the right content is important, as strategy is the key. You need to ensure your content is relevant and linked to your target audience, as this is what a search engine will pick up. You should consider using the right keywords, due to updating algorithms meaning you can’t just spam your website with keywords any more.
Keeping an eye on metrics is a good idea, as this will show you the results of any ideas you may try. You won’t know how well your site is doing if you don’t ever check the data that grows. For instance, a visitor may only stay on the site for a few minutes before clicking off. This can affect your SEO rank, so by keeping an eye on how things are going, you can make the necessary changes needed to keep things on top. Call today for more help with your website SEO in Poole and Dorset.
The Wonders Of Professional Web Design
Getting a website created means you will give your business the boost it needs to build interest. Your website will be more likely to succeed with the help of a professional web designer, due to the high quality work they’ll put into it. However before this can happen, you should make note of the objectives you want to be discussed and whether or not you have a reasonable budget for what you want. Perhaps you already have a website and you need it revamped? Either way getting a professional to design it is highly beneficial, particularly as they will have their own experience and know the sort of factors that are needed. For instance, one factor is the ability to work well with mobile sites. Nowadays, most sites are mobile friendly and work well with other gadgets. If it doesn’t work, it can significantly lower the amount of traffic. Using a professional means they can ensure things are working correctly, as well as using SEO to help boost search engine rankings.
As well as making your site visually pleasing, a professional will make sure both the security and overall running of the website is in tip-top condition. No one wants to be scrolling through a slow loading website that could potentially get a lot of interest. It could be what causes you to lose a customer. It can be frustrating waiting for a website to load and quite often people will click off due to this. So using a professional website design company in Poole, means not only are you keeping the customers happy, you are also giving your business the best chance it has of getting off the ground.
Is 'Click To Call' Good For Business?
Did you know that if you provide a click to call service, you will find your conversion rate improves? Click to call is a link or button on your website that will give the customer the option to call your business number. With this option, they have the opportunity to call for free and get in touch quickly, which also gives the potential for more sales. Even just having the number confidently placed on your site can boost conversions.
Nowadays the use of a smartphone is high and mobile websites are popular, so by making sure your site is mobile friendly and presenting a click to call button, the interest will be a lot higher, particularly if you know who your target audience is. Giving your customers a smoother online experience is important, as they can get frustrated if they can't find the right information, therefore losing interest. For instance, this may occur if they go to your website and can't contact you easily. By having your number displayed properly and easily seen, they will be more likely to click it.
By using a click to call service, you are providing great customer service. However you need to be ready to answer these calls with a seamless response from you and your team and give your customer the simple mobile friendly experience they want. For more details on Click and call and Search Engine Optimization in Dorset, why not give us a call today.
Common SEO Mistakes To Avoid
There are a few issues to avoid when considering SEO. For instance, 'keyboard stuffing'. This is when the same keyword is used constantly, in order to rank higher. However, search engines are aware of this and can actually rank you lower due to it. An important keyword per content piece is enough to work. This content shouldn't be repetitive (such as being duplicated) or only slightly changed to include a keyword. Even though it is true that more content will help you to boost your websites rank, it can actually downgrade the value of the website and ranking, due to the lack of new content. Make sure if you use backlinks that they are relevant and use high quality websites. If you use links to sites that use common mistakes (like keyword stuffing) or have low viewers, then you may find your own ranking drops.
Using images on your website is a good idea, but you need to make sure they're optimised so it can be a high quality, relevant visual aspect. If you have a bad quality picture or it's not clear, potential customers will go elsewhere. You should also think about the size of the picture and how many there are. If you have too many it can slow down the loading speed. If you optimise your images you can have the right size without dropping the quality. This can boost rankings and customer experience. They will also be looking for clear information on certain content with your main keyword, so make sure your meta description pieces aren’t confusing as this could put them off. As a new business you will want to ensure everything is clear and inviting, call us today for all SEO in Poole.
The Benefits Of Pay Per Click
Using PPC adverts can help you reach out to new potential customers. Whatever you use as an advertising platform, your ad will be shown to people who are intrigued and more likely to click it. Google Ads lets you gain access to the vast audience that use Google, therefore they can be guided to your website. By using Google Ads, it can help you to get great results due to the potential customers searching for a specific service or item you sell. You can target whatever size audience you want, which is particularly beneficial if you are a small business. However you can also branch out, as ads can be changed to tailor to local audiences, or even globally.
Particular keywords will be used to aim at specific searches, which will take them to the correct information on your website, which will also boost your conversion rates. Choosing the right keywords takes time, but can give great results if you find the correct audience. PPC ads will also give you ROI (Return On Investment), which shows you what you can get from the adverts. Google Ads will get your site on the top of search results.
SEO is a crucial part of your presence of the internet. However it can take a while for your company to rank where you want it to, so using PPC adverts can give you the quick impact you’re looking for within a few hours. PPC isn’t free but it is worth investing in it to give your company the boost you’re looking for.
How To Advertise Your Company
There are a variety of ways to advertise your company. Some may be pricey, but there are a few methods which are beneficial. One method is to create and distribute business cards. You can give them out at events for networking or in your shop for potential buyers to take. You can choose a number of different looks for your cards to make it look visually appealing.
Sometimes you may find the competition boosts their own business with clever methods, if this is the case you should consider duplicating ideas to improve your own. You could go to the same area with advertisement, offer discounts and special offers and other successful strategies that work for the competition. You should definitely consider using social media. So, get your business on sites such as Facebook, Twitter or even create a blog, as well as making sure you have updated your email list!
Using SEO is a popular way of getting your site scoring highly on the internet. It may be pricey but being on top of the search engines will ensure you appeal to any new potential buyers that look online with ease. You could also consider an Ad campaign, which is aimed at customers who have seen your website before or clicked a banner which may be on the website they are looking at. However, you should make sure you have a proper customer base first, so you’re not wasting money. You could create a Google + or LinkedIn account for your business, as these are popular sites which will cover many methods and potentially expand your business. Just remember that whatever methods you use, you need to keep on top of what is going on within the business world. After all, the modern world changes all the time. For an obligation free chat and free advice on Advertising your business using online SEO in Poole, call Simply Digital on 01202 984002.
Should Your Website Have Videos?
When it comes to electronic marketing, videos can be a very important part of it. Customers are watching videos more regularly nowadays and it is a trend that is still popular. The transition from text and pictures to videos has come around quickly, meaning any companies that aren’t interested will soon be left behind. However due to the modern world, it is quite unusual to not have some sort of visual media on a website.
During a browse on the web, potential customers are usually drawn to interesting visual aspects. Videos that talk about business content are more likely to be watched, than having to read a lot of text, providing an interesting internet experience. This is proven by looking at YouTube, which is the biggest online video website and second biggest search engine. YouTube is also owned by Google, the most popular search engine. Any keyword you use for your web page can be used for a video, which will raise your chance of being looked up, due to the keywords used.
Using videos is brilliant for SEO, as it keeps customers entertained, therefore they will stay on your page longer. The longer the length of the visit, the more likely Google will rank your page higher due to how well it’s doing. Videos can also be shared easily on social media, which means if your content is viewed, they are more likely to click on the link to your site. For details of online videos and Website pricing in Poole, call Simply-Digital.
The Advantages of Electronic Digital Marketing
The business world is changing rapidly with a mix of social media and technology, having an effect on people and how they interact with them. Electronic marketing is a way to keep up with current trends, and give businesses a way to connect with their customers, particularly through mobile gadgets and the internet.
The more conventional way of marketing, such as radio and adverts on television, can be pricey, and hard to estimate what investing will do. With electronic marketing, you can use social media, adverts via banners, or email. Digitally this is easier, as you can keep track with any interactions with customers, including feedback.
Electronic marketing means you can see results quickly. It will help to keep things running smoothly, and let you know how well promotions are doing. It will also show if the amount of people visiting your website have grown, and what sort of material is bringing them to it.
With the internet as fast as it is nowadays, most people are using it to read material on their tablets, computers and phones. It’s integral that your website is simple to discover, as this will ensure they return and have decent customer interaction, call Simply Digital for all SEO in Poole and Bournemouth.
Facebook Data News
Hundreds of millions of Facebook users found out that Facebook had stored their passwords in plain text, which had put the security of many users’ accounts at major risk. Normally passwords are encrypted and are not possible to read by the naked eye, but passwords being in plain text means that their passwords have no protection and are completely usable if in the wrong hands. According to an investigation which was performed by Facebook, there was no evidence that anyone that doesn’t work for the social network had access to the passwords, it was also reported that no one who works for Facebook performed any foul play with the data.
To speak with one of our team about getting your business website highly placed on Google by using the latest SEO tips in Poole call us on 01202 984002.
Overcoming a Fear of heights
Virtual Reality is helping people overcome their fear of heights. As many as one in five people experience a fear of heights and it can be debilitating and prevent them from carrying on their day to day life. Many people never receive treatment for this.
A new procedure developed by Oxford VR, a spinout company of Oxford University is helping people overcome their fear by the use of Virtual Reality. The treatment involves a computer-generated virtual coach which is able to interact with the user via voice recognition technology.
Results from a randomised trial are impressive with the majority of those receiving the treatment reporting a 68% reduction in their fear. The treatment was followed up with a questionnaire which revealed that 69% of the trial now had no fear of heights.
Let people know what your business is up to, using Search Engine Optimization to get your business found on Google is an effective method of reaching your potential customers.
Virtual Reality helping to fight fear of heights
The spinout company Oxfordvr is working on an exciting range of treatments to help people with some of their phobias and anxieties.
The company, which is linked to Oxford University and part of the acclaimed Oxford Sciences Innovation group has developed a programme using Virtual Reality to help sufferers overcome their fear of heights.
The clinical trial selected 100 people that had been suffering from a fear of heights for more than thirty years. Half were treated by traditional face to face therapy and half by the new VR Therapy. The results of the VR Therapy were impressive with over 68% reporting a reduction in their fear and when followed up a month later 69% reported they were no longer afraid of heights.
Content marketing is an effective way to market your business, talk to Simply-Digital about attracting more visitors to your website.
Just a click away
Recently published figures show that there are around 4.02 billion people using the internet regularly worldwide. That equates to 53% of the world's population. The majority, 42% are active on social media in one form or another.
Whichever way you look at it the growth in communication via the internet has been huge and shows no sign of slowing down. Technology has become an integral part of our everyday lives, whether for social purposes or business use.
Whichever way you look at it the growth in communication via the internet has been huge and shows no sign of slowing down. Technology has become an integral part of our everyday lives, whether for social purposes or business use.
The demise of traditional printed directories means businesses must have an online presence if they want to attract regular enquiries and generate sales, but it's not enough just to have a great looking website. Your website must be coded so that the web crawlers can find your business when someone types in a relevant search time. Search Engine Optimisation is the term used for gaining rankings with all the major search engines such as Google, if your site hasn't been 'optimised' your chances of showing up on the first page of a search result are very low. Choosing a Web Design company that will give you ongoing support and SEO services will make sure your investment is returned many times over.
There are hundreds of Website designers to choose from and most people know someone 'who can build them a website'. This can seem like a good idea, especially if your budget is tight, but it's false economy to put the success of your business in the hands of an amateur who may be full of good intentions but is not committed to supporting you when you need to add a new image or text change. The website may look good but will it produce results? Simply Digital based in Exeter provide a friendly, approachable response to all our clients, new and existing.
Personal Data In The Technological Age
Since the Cambridge Analytica scandal, data protection has become serious business. The collection of personal data has expanded beyond what anyone could have imagined.
In the technological age, our constant internet connections, fitness trackers and social media attachment is making collecting our personal data easier, which is increasingly being exploited by corporations and governments.
These data collectors try to convince us of an easier, more convenient lifestyle, taking in our characteristics, behaviours and relationships however the risk of misuse is a major concern.
The political firm Cambridge Analytica is a prime example of personal information being misused as they obtained political opinions of over 50 million Facebook users in attempt to influence voter behaviour in the 2016 US presidential election.
The fear for consumers at this stage, even since the European General Data Protection Regulations act is the quantity of data companies have about us and that data already collected could still be leaked. For example, Acxiom analytics which collects and analyses product purchase data has collected data related to private personal healthcare, even though they have no access to healthcare data.
Privacy does not have to be the inevitable price of technology, in fact technology can enhance privacy better than traditional controls whilst continuing to maintain accuracy of analysis. When thinking about personal data and technology, it is important to frequently review and adapt practices to address new risks and protect your personal data.
To find out more about Social Media services, website security or GDPR, talk to Simply Digital today.
Google at War
Over 3000 of Google's employees have signed a letter asking Google to stop working on a project with the US military.
Labelled 'Project Maven', Google has been working with the military to improve the accuracy of military drone strikes. The head of Google's cloud business has assured employees that the technology would not be used to operate or fly drones, nor would it be used to launch weapons.
Employees have raised concerns that the project could damage Googles morally responsible brand by allowing the Pentagon to use some of its image recognition technologies.
There could however be benefits from the work Google are undertaking alongside the military. The image recognition technology their using is similar to that available to any Google cloud customer and it could apparently be used to save lives and save people from highly tedious work by flagging certain images for human review.
Facebook shares plummet
Facebook shares faced their biggest fall in years from 190 US dollars in January to $150 now, after continuing bad publicity surrounding the Cambridge Analytica scandal. With the Canadian whistle-blower Christopher Wylie, appearing this week before a UK Parliamentary committee, calls have been made for Mark Zuckerberg to do the same. The committee is asking questions about the misuse of raw data supplied by Facebook, on 50 Million users, to the company Cambridge Analytica, and whether Facebook were aware of how this data was being used in the US presidential campaign and the UK Brexit vote.
Google Answers
Google have started to answer questions on their Search Engine, by using the results to formulate a general answer, which now appears high on their search page. This is what they call "Featured Snippets", a special kind of answer in a box that is machine generated and that is why the Grammar is often not exactly as humans would frame it.
Google have now stated their preference for websites that are HTTPS secure, and have asked for "HTTPS Everywhere" on the internet. They are now actively encouraging every website owner to make the switch by indicating that they are prepared to upgrade every HTTPS website on their Google rankings. Simply Digital website design in Exeter are offering an SSL certificate to all new and existing clients to help improve online security.
New Apple news sources.
Apple news have a huge selection of topics from many sources including news organizations around the world. On your Apple device just choose the ones you want to add to your favourites such as fashion, business, technology or sports. You can then subscribe to some or all of your favourite newspapers directly from your news page allowing you to unlock your existing digital subscriptions automatically.
Microsoft has struck a deal with LinkedIn, the Professional Networking site which is worth $26.2 billion. LinkedIn has over 433 million members and over 7,000,000 active job listings on the site this figure is growing year on year as Companies and users realise the potential of promoting their vacancies and their CV’s on the platform. A recently introduced mobile app has resulted in a significant increase in membership with over 60% of people accessing the site via their mobile.
Microsoft see the potential to improve the way people use the site by integrating their software Office 365 and Dynamics which will allow users to manage their diaries, set up meetings and exchange information with their connections. Creating a professional version of the social network Facebook.
Satya Nadella, Microsoft CEO commented “The LinkedIn team has grown a fantastic business centred on connecting the world’s professionals; together we can accelerate the growth of LinkedIn, as well as Microsoft Office 365 and Dynamics as we seek to empower every person and organisation on the planet.�?
For more help with SEO in Exeter call us on 01392 409 357.
View our Digital Services
Simply Digital provide digital online services to many Businesses within the UK, from Sole traders to Medium sized businesses in a variety
of different industries.
If your current website is outdated or needs upgrading to mobile friendly, we can help you with a number of alternatives. You may need a
company that will update your website for you on a regular basis without charging you each time or need a hosting package that will offer
you a full maintenance option, this is something we offer to many of our current customers.
If you do not have a direct link from the First Page of Google to your own website, its unlikely that people searching for your services
will find your website, they will probably click on one of those First Page links and end up becoming a customer of your main competitors.
These are some of the many services we offer :-
- New Website design
- Website upgrades
- Search Engine Optimization
- Website Hosting
- Google Adwords Pay per Click
- Featured Ad Camapigns
Do you need new short term enquiries?
Google Adwords is the quickest and best way to get new customers by advertising at the top of each Google search page, however this proves to be an expensive way for many smaller businesses to get calls. Simply Digital provide a simpler and cheaper option called featured ads, where we set up your Google campaign for you and cap your expenditure to a fixed amount. Call us or click the link below for more information.
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